Our Business Model

General Energy Efficientcy is a Reno-based energy efficient lighting company,

Pursue start funding through Federal SBIR/STTR Grants with manufacturing in USA,
Selling initially in the West, rolling out nationally and eventually worldwide.

Will sell into business, industrial and government markets,

Leaving more expensive and harder to penetrate consumer markets for later.

GEE's goal is to sell Watt Miser RLB T5 unit for $24 versus $56 for a competitive T12 unit of same net illumination.

And maintain a 67% gross margin

Initial sales (2015) by senior staff,

After key accounts landed, distributors and sales staff added (2016)
And industry “buzz” begins.

Commercial lighting is a mature business needing U.S. patent protection

Will explore licensing agreements with industry ”gorillas”
Acquisition by same possible